A Roofing Brand Built to Stand Out on Every Kenyan Site
Brand identity and print system for a Nairobi mabati manufacturer selling factory-direct across all 47 counties — designed to read clearly from a hardware yard, a delivery truck, and a phone screen.
Full brand identity and guidelines delivered
Product catalogue and price list system for all mabati profiles
Vehicle and site branding rolled out across the delivery fleet
Social media template kit for ongoing in-house posting
The Challenge
Mabati is a crowded, price-led market where most brands look interchangeable at the point of sale. Afrihome needed an identity strong enough to be recognised on a roof, a stack of sheets, and a delivery lorry — not just on a letterhead.
Our Solution
We built a complete brand identity: logomark, colour palette, typography and profile-specific product labelling. From there we produced the applied system — vehicle branding, site signage, product catalogues, price lists, business stationery and social media templates — with a brand guideline so every branch and reseller applies it the same way.
The Results
Full brand identity and guidelines delivered
Product catalogue and price list system for all mabati profiles
Vehicle and site branding rolled out across the delivery fleet
Social media template kit for ongoing in-house posting
