Packaging That Earns Its Place on the Supermarket Shelf
Brand and packaging design for Bold Millers' Wingi and Kabounus flour ranges — built to compete on a shelf where the buying decision takes under three seconds.
Packaging artwork across the maize and wheat flour ranges
Brand identity and usage guidelines for both product brands
Trade and point-of-sale material for retail and wholesale channels
Delivery fleet and merchandise branding
The Challenge
Bold Millers grew from a single milling machine to a countrywide supplier in four years. Their maize and wheat flour brands needed packaging that could hold its own next to established millers in supermarkets, wholesalers and duka shelves.
Our Solution
We developed the brand identity and packaging design across the Wingi and Kabounus ranges — pack artwork for every SKU and weight, clear product hierarchy, and shelf-tested colour blocking so each brand is legible at a distance. We extended the system into trade and retail material: shelf talkers, posters, branded aprons and delivery vehicle graphics.
The Results
Packaging artwork across the maize and wheat flour ranges
Brand identity and usage guidelines for both product brands
Trade and point-of-sale material for retail and wholesale channels
Delivery fleet and merchandise branding
