Branding a Safari Operator for Two Very Different Audiences
Brand identity and marketing design for a Kenyan tour operator selling premium safari packages internationally and affordable weekend getaways locally — one brand, two markets.
Brand identity with dual-audience visual system
Itinerary, package and pricing sheet templates
Social media creative for local and international campaigns
Safari vehicle branding and travel merchandise
The Challenge
The Nairobi Tribe Safaris serves international travellers booking curated safari packages and local clients booking weekend trips and day excursions. Selling to both without the brand feeling split in two was the core design problem.
Our Solution
We created a single identity with two clear expressions: a premium tier for international itineraries and a bright, accessible tier for local getaways, sharing one logomark and typographic system. We designed itinerary and package layouts, pricing sheets, social media templates for both audiences, branded travel merchandise, and vehicle graphics for the safari fleet.
The Results
Brand identity with dual-audience visual system
Itinerary, package and pricing sheet templates
Social media creative for local and international campaigns
Safari vehicle branding and travel merchandise
