A Visual Storytelling Campaign That Sold Out the Next Season
We produced a full photography, videography, and social media campaign for a premium safari lodge in Kenya, resulting in a fully booked season and a 180% increase in direct bookings.
Season fully booked within 6 weeks of campaign launch
Direct bookings increased by 180% year-on-year
Instagram following grew from 890 to 14,200 in 90 days
OTA dependency reduced from 89% to 52% of total bookings
Hero brand video reached 340,000 organic views on Facebook
The Challenge
Savanna Ridge had exceptional facilities but relied entirely on OTAs (Online Travel Agencies) for bookings, paying 25–30% commission on every reservation. Their social media presence was minimal and their photography didn't reflect the premium experience they offered.
Our Solution
We ran a 3-day production shoot covering photography and videography across all lodge experiences — game drives, dining, spa, and accommodation. We produced a brand hero video, a series of Instagram reels, a drone aerial package, and a full library of high-resolution stills. We then ran a 90-day social media management and paid advertising campaign.
The Results
Season fully booked within 6 weeks of campaign launch
Direct bookings increased by 180% year-on-year
Instagram following grew from 890 to 14,200 in 90 days
OTA dependency reduced from 89% to 52% of total bookings
Hero brand video reached 340,000 organic views on Facebook
“The campaign they created was extraordinary. The video alone generated more bookings than we'd had in the previous 6 months. We're already planning next season's shoot.”
Grace Mwangi
General Manager, Savanna Ridge Lodge
